155 Paywalls, Discoverability And Accessibility In Podcasting

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Super Quick Re-cap!

• Jess and her sleeplessness, why? Because when everyone is asleep it feels so nice, she doesn’t want to go to sleep
• Jess and the story of ‘Angela’ or how her toddler gets totally confused
• Hey guys! You need to get your ticket to Podcast Movement STAT! Time is running out
• Elsie is done working on the audiobook BodyThrive
• 9:08 THE NEWS
  • The audience needs to sing the segments during our live PM re-cap, and shout-out to Ginger!!!
  • Discussing the non-discovery problem via Mark Ramsey, and it’s all about the chips
  • Elsie thinks that podcast listeners are actively looking for super fancy pants chips
  • We have to step out of what has generally worked in the past to promote your podcast and expand your reach #Elsieisms
  • Hey, podcasters! Get thee to the library! Why aren’t there listening stations?
  • And the venture capital, angel investor conversation begins
  • If podcasting isn’t worth diddles, then there must be some kind of diversification
  • Can we compare Netflix and podcasting? Are they kinda the same?
  • Netflix is in debt…and they are doing good stuff - - - how is this related to podcasting?
  • The paywall podcast problem, when will the audience rebel against the insane amount of ‘pay-walls’ to get the special content
  • It IS important to expand to different socio-economic statuses
  • Why podcast listening NOT being easy to consume is good for podcast advertising - - - influence matters, people!
  • Why podcast listeners are so special
  • Spotify is starting to promote some podcasts and have added podcasts from Omny in Australia
  • And Elsie abruptly has to go! So…there’s that

Links mentioned by Jess and Elsie!

• Leave us feedback via Speakpipe!
• The problem with podcasting is not discovery
• VCs don’t love podcasting, but Gimlet Media has raised another $15 million anyway
• Spotify makes two moves into the podcast space this week
• Netflix is on the hook for $20 billion. Can it keep spending its way to success?

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