032 How To Get A Sponsor For Your Podcast And Other Stories

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Show 032 Quick-Guide

• Jumping right in to the scoop about podcasting sponsorship - you ask, we deliver.
• What is the definition of a “seasoned podcaster” and why they are not the best to give you advice to help you make money.
• Why did Elsie choose that definition of a ‘seasoned podcaster’.
• A bit of history of “the podcaster” and how that plays into the culture of monetization and sponsorship in the medium.
• Seasoned podcasters have a wealth of experience in building a fanbase, sustaining passion, workflow/hacks and creating great content - NOT how to pitch and sell their podcast.
• The way it’s been it’s been - as advertising in podcasting stands.
• We break down numbers - download and cash - of the podcasting advertising “standards.”
• Time to debunk VOLUME (aka podcast download numbers) as the ONLY way to get sponsorship for your podcast.
• Why the CPM model is not the best model for podcasting - Elsie preaches a little bit.
• What you need to have in place before you can start looking for and negotiatiating podcast sponsors.
• The 3 essential things that you need to get yourself a sponsor for your podcast.
• What exactly IS crazy valuable content?
• What is the definition of an engaged audience?
• ENGAGEMENT + INTIMACY (you being you) = Perfect Partner Results (your perfect partner is your potential sponsor/advertiser)
• The ultimate golden ticket to getting the perfect sponsor - and it’s NOT what you think.
• Q&A from our She Podcasters! Erika, Kira and Carmen get their questions answered!

FEEDBACK REQUEST!

Thoughts on podcast sponsorship?

What are the challenges that you feel you have to get yourself a sponsor?

What are the actions that you wanna take to start to lessen those challenges?

Links mentioned by Anne and Elsie!

• Anne’s Fearless Launching website
• Anne’s Fearless Launching show!
• The Wolf of Wall Street
• TWiT
• PodcastOne
• 5by5
• The Virtual Assistant Podcast
• Family From The Heart

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