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Communicate with us via Twitter by using the hashtag #AskSheP and of course follow us on Twitter

There is nothing like a game of would you rather to get you out of making things too serious! Like dealing with the new podcast guidelines from the IAB!

If you’ve been wondering if podcast advertising ‘works’ from the listener side of things, Jess goes super deep about the data. You guys, there are some stats that she mentions that are gonna knock your socks off!

We also discuss the pretty huge ways that advertisers are dropping the ball and the mainly involve not targeting their buys optimally as well as the responsibility that podcasters might have because their audience kinda feels that they use the products that they advertise and OMG not having to explain erectile dysfunction to your your children.

And a Call To Action that is super fun, that we hope that you guys participate in!

Show 112 Super Quick Re-cap!

• Sharing about International Podcast Day and what it means to the community
• How you can be part
• A riveting game of would you rather ensues which involves discussion about sour milk, lice, exploding poops and so much more
• An epic Wubanub story unlike anything you’ve ever heard before
• We really can talk about pacifiers for a very long time
• Breaking down the latest podcast advertiser stats
• Who know that the assisting living communities in Florida were such a hot bed?
• If you have money to burn, should you do a giant ad buy?
• Podcast consumers kinda don’t mind the advertising too much, how about that?
• When there are some serious fails in advertising and what we have to say about that….and it involves penile disfunction
• Elsie’s Tool Tips! Lie Down laptop stand “make technology cater to your lazy lifestyle”
• Jess shares her love for the Sleep With Me Podcast!
• Another tip from Elsie and how she released some crazy pain she was having in her thumb
• OMG the new podcast guidelines from the IAB! Soon fun! #not
• What are the definitions that that IAB shares? We break it down for you!
• We have a call to action for you guys! We’ll see who does it!

Links mentioned by Jess and Elsie!

• Leave us feedback via Speakpipe!
• International Podcast Day
• PodFusion!
• Podcast Advertising stats from the IAB
• The Download of Podcasts: New Podcast Guidelines From The IAB Aim To Standardize Key Terms
• IAB PDF This is what you need to give a dramatic read!
• Data? Audience? The Name? What’s Holding Podcasting Back?
• Lying Down Laptop Stand
• A ball, thenar eminence and pain relief!
• Jill Miller
• Episode 80 of The Feed: International Podcast Day 411, More Bad Articles In Podcasting and Your Podcast Description

She Podcasts thank-you to our community helpers!

• Our editor John from Audio Editing Solutions. He is so good you need to hire him STAT!
• Rebecca Council from CLR Virtual Connections
• Darlene from DarleneVictoria.com

Shop for your podcasting education!

The She Podcasts Shop

Get your FREE How To Podcast tutorial!

Help Us Spread The Word!

It would be stellar if you shared She Podcasts with your fellow women podcasters on twitter. Click here to tweet some love!

If this episode got you all fired up, head on over to iTunes and kindly leave us a rating, a review and subscribe!

Ways to subscribe to She Podcasts!

• Click here to subscribe via iTunes
• Click here to subscribe via RSS
• You can also subscribe via Stitcher

Feedback + Promotion for Women Podcasters

You can ask your questions, comment below, go to the She Podcasts Facebook group and even share your promos for your podcast! Let your voice be heard. Send it all to feedback@shepodcasts.com

Overwhelmed with all the to-dos for your podcast production? Team Podcast is here, just for you!?

Support our Patreon page!

Save the Dates: February 23–25 in Florida for the 1st ever She Podcasts EVENT Podfusion via Podfest! GET YOUR TICKETS NOW!

Communicate with us via Twitter by using the hashtag #AskSheP and of course follow us on Twitter

You will NOT read (or hear, because you really do need to LISTEN) to a re-cap directly from in the trenches of the IAB Podcast Upfront 2017 quite like this one.

This re-cap will reveal insight and information from in the trenches, distilling the information from the perspective of a podcaster, podcast advertiser and branding expert spiced up with She Podcaster humor a la Jess.

Show 111 Super Quick Re-cap!

• Love and missing each other
• A random cool introduction - and no Elsie is not sitting on a husband
• What it means to be Jess at the Podcast Upfront!
• The re-cap of the Upfront begins and it involves those that could eat their young
• Quest Love and how what he said resonated with Jess so very much
• An assessment of the Podcast Upfront ‘formula’ and whether they hit or missed
• The big misfire taking advantage of how to sell podcasting to advertisers, and being a celebrity, will not do it
• The impact that Wondery had when going on stage
• A blow by blow commentary of what went down on stage at the Podcast Upfronts!
• How fashion and appearances influence the podcasting space
• Midroll stats broken down
• How Marc Maron pissed off his first advertisers and made them a bunch of cash
• Which network took credit for taking ‘undivided attention’ for listeners
• Some crazy stats from WNYC and what does ‘taking action’ actually mean
• AdLarge and Jim Brewer
• Elsie always gets info first, but THIS TIME…Jess got the info!!!!!
• The newest Edison Research revealed!
• The most expensively catered lunch, oh yum!
• Mike Rapaport started hosting and woah
• Norm Pattiz and Mike Rapaport, pure bliss it seems
• Team Podcast? Too much on your podcasting plate? Take a look at our sponsor!
• And on to Mid-Atlantic Podcast Conference abridged!
• Mark Asquith’s harrowing journey to a podcast conference
• A conversation with Rob Greenlee, John Bukenas and The Jimmy
• More about the happenings at MAPCON
• Get your tickets to Podfusion!!!

Links mentioned by Jess and Elsie!

• Leave us feedback via Speakpipe!
• The husband that Jess referred to
• What Elsie was actually sitting on
• The massive Podcast Upfront that Jess shared with Elsie -And now a word from our sponsor: Host-read ads and the play between niche and scale
• Mid-Atlantic Podcast Conference - MAPCON

She Podcasts thank-you to our community helpers!

• Our editor John from Audio Editing Solutions. He is so good you need to hire him STAT!
• Rebecca Council from CLR Virtual Connections
• Darlene from DarleneVictoria.com

Shop for your podcasting education!

The She Podcasts Shop

Get your FREE How To Podcast tutorial!

Help Us Spread The Word!

It would be stellar if you shared She Podcasts with your fellow women podcasters on twitter. Click here to tweet some love!

If this episode got you all fired up, head on over to iTunes and kindly leave us a rating, a review and subscribe!

Ways to subscribe to She Podcasts!

• Click here to subscribe via iTunes
• Click here to subscribe via RSS
• You can also subscribe via Stitcher

Feedback + Promotion for Women Podcasters

You can ask your questions, comment below, go to the She Podcasts Facebook group and even share your promos for your podcast! Let your voice be heard. Send it all to feedback@shepodcasts.com

Overwhelmed with all the to-dos for your podcast production? Team Podcast is here, just for you!?

Support our Patreon page!

Save the Dates: February 23–25 in Florida for the 1st ever She Podcasts EVENT Podfusion via Podfest!

Communicate with us via Twitter by using the hashtag #AskSheP and of course follow us on Twitter

Show 110 Super Quick Re-cap!

• Recording from Starbucks!
• Elsie tries not to kill bugs, but let’s them outside
• Elsie has a brain-fart…Jess hasn’t been gone she’s gonna be gone
• Jess gives us the scoop about the Podcast Upfront!
• Jealousy ensues about the awesome keynotes for the upfront
• We discuss the PAIN of leaving your child for doing some work related thing. BLAH.
• What Jess feels about missing her baby’s first day of school
• Why it’s important for Jess to attend the Podcast Upfront
• Kris from No Extra Words shares her Telebration
• We chat about Derek Halpern and someone using his image ILLEGALLY to advertise their business
• Jess is an awesome interviewer. That is all
• And now we’ve gotten a chance to know Christy Haussler, the woman behind Team Podcast
• Jenna and Bodhi Elfman are doing a super cool podcast episode for the Wondery!
• Why Elsie loves Hamilton
• StartUp from Gimlet is being made into a pilot for ABC! Woah
• Jess has the coolest opinion about podcasts going Hollywood
• So there’s this new contest for podcasts and it’s concentrating on podcasts with less than 1000 monthly downloads, which is cool
• OMGoodness John Bukenas is amazing and he has a Diva Package, just for our She Podcasts peeps - email JohnBukenas@audioeditingsolutions.com
• A shirt on Modcloth that was named The Podcast Co-host top in Midnight! We have totally made it!
• We discuss what we’re wearing
• And Jess closes with some serious deprecation about going to New York

Links mentioned by Jess and Elsie!

• Leave us feedback via Speakpipe!
• IAB the Podcast Upfront
• Podcast Storyfest
• Derek Halpern, trash seller?
• Wondery Launches First Scripted Podcast ‘Secrets, Crimes & Audiotape’ (Exclusive)
• ABC Orders Pilot For Sitcom Based On Gimlet Media’s ‘StartUp’ Podcast
• Podster “Best Undiscovered Podcast” Competition
• Podcast Co-Host Top in Midnight by ModCloth
• The Podcast Premier top
• Podcast Party Top
• ModCloth Decrees All Podcast Hosts Must Wear This Flowy, Navy-Blue Blouse
• The Podcast Co-host shirt thread on the She Podcasts group!

She Podcasts thank-you to our community helpers!

• Our editor John from Audio Editing Solutions. He is so good you need to hire him STAT!
• Rebecca Council from CLR Virtual Connections
• Darlene from DarleneVictoria.com

Shop for your podcasting education!

The She Podcasts Shop

Get your FREE How To Podcast tutorial!

Help Us Spread The Word!

It would be stellar if you shared She Podcasts with your fellow women podcasters on twitter. Click here to tweet some love!

If this episode got you all fired up, head on over to iTunes and kindly leave us a rating, a review and subscribe!

Ways to subscribe to She Podcasts!

• Click here to subscribe via iTunes
• Click here to subscribe via RSS
• You can also subscribe via Stitcher

Feedback + Promotion for Women Podcasters

You can ask your questions, comment below, go to the She Podcasts Facebook group and even share your promos for your podcast! Let your voice be heard. Send it all to feedback@shepodcasts.com