056 Serial, Impressions and Branding For Boys

 

 

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Show 056 Quick-Guide

• iTunes has had a bit of a bug - your podcasts aren’t all showing up.
• Podcast Movement will be here soon!
• Random chat about our workflow for getting our podcasting information - and Jessica is getting in on it! Surprise
• What’s going on with brand engagement and social media? How does that affect podcasters?
• We are talking impressions people vs downloads. Tinfoil hat moment.
• Wow - the impression, download, measurement conversation continues.
• We do our first ad read! With parade music!
• BossJock Studio is our sponsor - Boom. Best sponsor ever.
• More people listening to podcasts because of Serial?
• Marc Maron episode with The President and how that affected podcasting differently than Serial.
• The resurgence of podcasting addressed.
• Bringing the behind the scenes of the entertainment industry to everyone.
• We get into money.
• Creating a gender neutral brand.
• Feeling pressure about taking about money being a woman.
• The impostor syndrome that arises when you put your show out there.
• Questioning practices vs seeing results.
• Elsie is the ultimate podcast listener that takes action.
• Is it that women have a thing about math and money?
• Jessica reveals when we are doing the She Podcasts meetup!

FEEDBACK REQUEST!

Do you have a show that is male and female focused and did you ceate your brand so that it was more neutral looking?

Do you have a show TOPIC that is male and female focused and are you creating your content to mindfully include both?

Or do you not even think about these things?

Links mentioned by Jess and Elsie!

• The She Podcasts SpeakPipe Page. Time for YOUR voice to be featured.
• Sign up for our Podcast Movement session! Empowerment, Expansion Evolution!!!
• iTunes only showing the latest 20 episodes - Libsyn support article
• Apple Music
• Advertising Age
• Feedly
• Engagement With Brand Content Soared 52% Last Quarter Far From Growing Sick of Brand Content, People Are Increasing Clicks Faster Than Marketers Pump It Out
• BossJock Jr to YouTube video! Via Dave Mansueto
• Ira Glass Article
• To Podcast Or Not To Podcast
• Episode 49 of The Feed: A Statastic Episode With An Inside Scoop On Podcasting History, Feedback On Podcast Promos And Stats, Stats, Stats
• The Civil War: A Narrative, Volume I, Fort Sumter to Perryville
• The Complete Sherlock Holmes: The Heirloom Collection
• The She Podcasts Meet-up at Podcast Movement

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